In the Competitive Pass section on there it says "To raise the stakes even more, most weekly objectives will require users to win as well in order to gain progress. Daily and Seasonal objectives can be progressed in wins and losses."
Also if you look at the objectives in the game menu it even says Only Tracks During Wins for 6 out of the 9 objectives in each section SMH
https://www.ea.com/games/madden-nfl/madden-nfl-24/news/madden-24-ultimate-team-deep-dive
In the Competitive Pass section on there it says "To raise the stakes even more, most weekly objectives will require users to win as well in order to gain progress. Daily and Seasonal objectives can be progressed in wins and losses."
Also if you look at the objectives in the game menu it even says Only Tracks During Wins for 6 out of the 9 objectives in each section SMH